Howard Schultz (4/4/11) - How Starbucks Fought for Its Life Without Losing Its Soul

Thoughts::

- everything matters. attention to detail. 6 of 8 or 5 of 7 is failure. 

- only attribute you can build with consumers is trust. a long term relationship. 

- what does it mean not to be a bystander

- andy grove “only the paranoid survive”

- “get big and stay small”

- during times of crisis, you need to narrow your focus, know what business you’re in, what is your core purpose, what are your values? you can’t fight all battles. 

(Source: youtube.com)